Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Content Marketing Institute

You already know quality content is important for your marketing strategy. It can help your business build rapport with your potential customers, encourage engagement, and position your brand, expertise, and services or products.

But you didn’t go into business to write.

• You’re focused on growing your business and don’t have time and energy to write blog posts and emails
• Maybe you know what you want to share, but you don’t have the skill to put it in words that sound like an actual human being
• Or you have written a few content pieces, but you know they could be improved upon

I can support you every step on the way—from strategizing and planning your content to writing it for you, editing your writing, and even uploading and scheduling it on your CMS (Content Management System) or email marketing platform (e.g. ActiveCampaign, Convertkit, Mailerlite, Mailchimp).

How can I help?

There are many (so many!) pros to having a blog, also for entrepreneurs and businesses. It’s a great way to share your knowledge and expertise, can improve your search engine ranking, and helps generate leads.

My clients

Although I specialize in travel and hospitality, sports, outdoors, lifestyle, (mental) health, and service-based entrepreneurs, I’ve worked across many industries, including tech and retail. I take pride in my research skills and am confident I can handle whatever topic you throw at me.

See my work