Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
You already know quality content is important for your marketing strategy. It can help your business build rapport with your potential customers, encourage engagement, and position your brand, expertise, and services or products.
But you didn’t go into business to write.
- You’re focused on growing your business and don’t have time and energy to write blog posts and emails
- Maybe you know what you want to share, but you don’t have the skill to put it in words that sound like an actual human being
- Or you have written a few content pieces, but you know they could be improved upon
I can support you every step on the way—from strategizing and planning your content to writing it for you, editing your writing, and even uploading and scheduling it on your CMS (Content Management System) or email marketing platform (e.g. ActiveCampaign, Convertkit, Mailerlite, Mailchimp).
How can I help?
There are many (so many!) pros to having a blog, also for entrepreneurs and businesses. It’s a great way to share your knowledge and expertise, can improve your search engine ranking, and helps generate leads.
Strategizing and planning, brainstorming subjects, writing and editing, uploading and scheduling: I can support you in any of these stages or do it all for you.
Whether you need a lead magnet to grow your email list, someone to write your emails, or support in creating a strategy or setting up your automations, I’m here.
Product descriptions, website copywriting, landing pages, downloads like checklists or how-to guides, or a custom package to fit your needs; the sky’s the limit.
Although I specialize in travel and hospitality, sports, outdoors, lifestyle, (mental) health, and service-based entrepreneurs, I’ve worked across many industries, including tech and retail. I take pride in my research skills and am confident I can handle whatever topic you throw at me.
Travel & hospitality
Sports & outdoors
- Just Keep Running.nl (NL)
- Budapest Hikers (EN)
- Sharesource (EN)
- Mariën van Raan (NL)
- Kuyf Copywriting (EN)
- Indie authors (EN)
As an employee and through agencies I’ve also worked for brands like:
- Expedia (NL & EN)
- Booking.com (EN)
- Orbitz (EN)
- Care Plus (NL)
- Steps (NL)
- 50+ tour operators (EN)