10x Tourism’s mission is to help people sustainably enjoy life-changing travel experiences. That’s why they work with ambitious tour operators who want to get more bookings online.
Their unique ‘Get More Bookings’ sales funnel grows sales and boosts tour operators’ brands in a way that digital marketing agencies can’t.
This is done partly through engaging content to educate people researching their future trips.
During my 2,5 years as a team member of 10x Tourism, I have created content for 50+ tour operators. These travel providers range from ultra-luxury experiences in the most paradise-like destinations and city trips to the world’s most popular cities to yoga retreats, cycling tours, and rugged adventures off-the-beaten-track.
Types of tour operators I have created content for include:
- 10 cycling tour companies
- 3 active vacation providers (e.g. kitesurfing trips, yoga retreat)
- 4 safari operators
- 4 snow vacation providers
- 9 adventure/experience travel companies (.e.g. hiking, cycling, golfing Northern Lights, cultural events, volcano explorations)
- 2 Machu Picchu/Andes trek organizers
- 1 Christian holiday provider
- 1 singles holiday operator
- 18 destination-focused tour operators (e.g. Barcelona, Sicily, St. Barths, central America, Ecuador)
For these tour operators, I have created numerous educational email courses and broadcast emails, engaging articles, and product pages that make you want to book right away. My work also included writing ad copy, creating strategies, producing email sequences, content and process management, creating and curating social media content, proofreading, and quality assurance.
Blog Post Samples
- Blog post for a company creating bespoke cycling tours in Europe
- Blog post for a resort located on St Barths (26-08-2020: ranking #4 on Google for “restaurants on St Barths”)
- Blog post for a bike tour provider 1 in the US
Email Marketing
- Broadcast email for a tour operator offering Barcelona-based tours & day trips
- Broadcast email for a provider of chalet and apartment rentals in France (26.99% open rate, 1.24% click-through-rate)
- Broadcast email for a boat bike tour operator in the Netherlands
- Broadcast email for a golf vacation provider
- Broadcast email for a Patagonia travel provider
- Broadcast email for a sustainable travel company
- Promotional email for a bike tour provider 1 in the US (21.71% open rate, 2.51% click-through-rate)
- Broadcast email for a city tour operator in Washington D.C.
- Broadcast email for a city tour operator in Washington D.C.
- Broadcast email for a bike tour provider 2 in the US
- Email course for a city tour operator in New York City
- Email course for a company creating bespoke cycling tours in Europe
- Email course for a holiday rental company in Chamonix
With the tried and trusted model 10x Tourism has created, many businesses have exceeded their goals and grown past the 7 and 8-figure sales barrier.
Their email lists have grown exponentially, open rates and click-through-rates have increased, and sales teams have been overwhelmed with the amount of highly-qualified leads coming in.
Here’s what Esmée Fitzgerald, COO at 10x Tourism said about our working together:
“Petra has been a highly valued member of the team and made a strong contribution during her time creating a wide variety of content for our tour operator clients. We put a premium on work of a high quality, so Petra has been a natural fit since day one.
She has displayed an eagerness to deliver on time, and become an extremely reliable member of our team, which has had a positive impact across a number of projects. She has created content strategies, and worked on optimizations across all of our accounts, as well as managing the workload and tasks of some junior members of our team.”